Graphic Design
I’ve been working in design for over 13 years, starting out in editorial layouts and DTP, and eventually leading large-scale advertising campaigns as a Senior Art Director.
Throughout my career, I’ve created a lot of KeyVisuals, developed brand identities, designed POS materials, digital content, and high-profile event presentations for brands like IKEA, Coca-Cola, Volkswagen, and Tarczyński. I’ve worked closely with marketing teams to shape consistent visual communication across social media channels, prepared print-ready materials, collaborated with developers on email campaigns and landing pages, and led rebranding initiatives, including logo design and the creation of brand heroes.
I’ve delivered a wide range of projects - from billboards and animated banners to event visuals and catalogues. I value collaboration, learn new tools quickly, and truly enjoy turning creative ideas into visual storytelling.
Here are a few examples of the creative work I’ve worked on over the years.
Mailings Design
Cupra 2024
In 2024, I designed a series of mailings for SEAT Cupra customers, emphasizing the brand's dynamic and performance-driven identity through bold visuals and engaging layouts.
Out Of Home (OOH)Design
IKEA Campaing 2023
Localized Campaign to Drive Store & Web Traffic (2023)
Role: Art Director
Key Responsibility: Concept and design of Out Of Home (OOH) banner system
To support IKEA's business goal of increasing footfall across individual Polish store locations and traffic to ikea.pl, I led the creative direction and design for a comprehensive suite of OOH materials. My primary focus was on developing visually cohesive and high-impact billboard designs tailored to regional markets.
Deliverables:
Static billboard designs
Full suite of animated web banners
Localised adaptations for various Polish cities
Coordination with media and production teams to ensure color accuracy and legibility in different outdoor settings
Point Of Sales (POS) Design
Fanta Orange Relaunch 2016
In 2016, Coca-Cola Poland refreshed both the recipe and image of Fanta. The composition was modified to reduce sugar and include more fruit juice, while a new, asymmetrical bottle was introduced, designed to visually reflect the fun and energetic character of the brand. These changes were supported by a comprehensive 360° campaign aimed at younger consumers.
As the Art Director, I was responsible for designing the new packaging, featuring real fruit visuals that emphasized the improved recipe. I created the key visual for the campaign, overseeing the creative direction and ensuring consistency with Fanta’s playful heritage. I also supervised the work of a 3D artist, who developed the new bottle model used across campaign materials. From concept to execution, I designed all individual KV elements to reflect the evolution of Fanta's brand style. Additionally, I executed complete sets of POS materials : including stands, shelf-stoppers, wobblers, and headers, ensuring full visual coherence across all touchpoints.
SPRITE ”Cyberpunk 2077” 2021
A massive 360° campaign launched alongside the release of Cyberpunk 2077, specifically targeting gamers. The campaign achieved great success, earning an Effie Poland award.
As an Art Director, I was responsible for creating the key visuals for the campaign, designing the graphics featured on the limited-edition cans, and executing those key visuals across various promotional materials. I also designed the artwork for a spectacular display stand, developed in collaboration with the company 3M Projekt.
Selected POS
