Main parts of my design practice
Logotypes
Marketing assets
Event assets
Presentations
Presentation Virtual Showroom Seat Cupra 2024
Presentation KRAMP Event 2023
(OOH)Design
Out Of Home
IKEA Campaign 2023
Localized Campaign to Drive Store & Web Traffic (2023)
Role: Graphic Designer, Art Director
Key Responsibility: Concept and design of Out Of Home (OOH) banner system
To support IKEA's business goal of increasing footfall across individual Polish store locations and traffic to ikea.pl, I led the creative direction and design for a comprehensive suite of OOH materials. My primary focus was on developing visually cohesive and high-impact billboard designs tailored to regional markets.
Deliverables
Static billboard designs
Full suite of animated web banners
Localised adaptations for various Polish cities
Point Of Sales
Fanta Orange Relaunch 2016
Role: Graphic Designer, Art Director
Key Responsibility: Concept and design of national POS campaign
In 2016, Coca-Cola Poland refreshed both the recipe and image of Fanta. The composition was modified to reduce sugar and include more fruit juice, while a new, asymmetrical bottle was introduced, designed to visually reflect the fun and energetic character of the brand. These changes were supported by a comprehensive 360° campaign aimed at younger consumers.
SPRITE ”Cyberpunk 2077” 2021
Role: Graphic Designer, Art Director
Key Responsibility: Concept and design of national POS campaign
A massive 360° campaign launched alongside the release of Cyberpunk 2077, specifically targeting gamers. The campaign achieved great success, earning an Effie Poland award.
As an Art Director, I was responsible for creating the key visuals for the campaign, designing the graphics featured on the limited-edition cans, and executing those key visuals across various promotional materials. I also designed the artwork for a spectacular display stand, developed in collaboration with the company 3M Projekt.
