Campera - in progress
Campera is a modern e-commerce mobile app designed to simplify and elevate the way people discover, shop for, and prepare for outdoor adventures. Built with a user-centered approach, Campera caters to a diverse range of campers—from seasoned backpackers to first-time glampers—offering curated camping gear, personalized recommendations, and a seamless shopping experience.
Challenge
Most camping gear apps and websites are either too technical for beginners or too generic to serve serious outdoor enthusiasts. Users often struggle with overwhelming product choices, unclear specifications, and uninspiring shopping experiences. The core challenge was to design a platform that speaks to both seasoned adventurers and casual campers, making it easy to find the right gear without sacrificing performance, style, or usability.
Solution
Campera delivers a seamless, guided shopping experience tailored to the user's camping style, skill level, and preferences. By integrating smart product categorization, curated gear bundles, expert recommendations, and beginner-friendly navigation, the app makes exploring and buying outdoor gear simple and enjoyable. The UI balances rugged functionality with modern aesthetics, while the UX design focuses on clarity, personalization, and trust—empowering every user to gear up and get out with confidence.
Branding
Brand Promise Campera - wherever the trail takes you, we’ve got you covered.
Brand Essence
At its core, Campera is about freedom, discovery, and confidence in the outdoors. The brand empowers people to embrace adventure—whether it’s a remote mountain trail or a weekend in the woods, with thoughtfully curated gear that’s as reliable as it is approachable. Campera combines trust, clarity, and a sense of possibility to make the outdoors accessible to everyone.
Essence keywords: Adventure, Trust, Simplicity, Exploration, Empowerment
Brand Personality / Archetype
EXPLORER
Campera embodies the Explorer archetype, appealing to those who seek freedom, self-discovery, and authentic experiences. This archetype thrives on new challenges, unknown paths, and the thrill of the journey, making it a natural fit for a brand built around outdoor adventure.
Explorer Traits in Campera:
Freedom & Independence: Users are guided to find the right gear for their kind of adventure.
Authenticity: The app avoids salesy jargon and focuses on real, reliable gear that performs in the wild.
Discovery & Curiosity: Product recommendations and content encourage trying new experiences, whether that’s glamping, backpacking, or weekend hiking.
Empowerment: Campera is designed to equip people, not just sell to them,removing barriers to entry for new campers and enhancing confidence for experienced ones.
Brand Slogan
Gear Up. Get Out.
Make Memories.
Summary
Campera’s brand is rooted in the spirit of exploration. With a strong foundation in the Explorer archetype, the brand promises freedom, confidence, and a seamless path to adventure. Its tone is empowering yet approachable, appealing to both seasoned outdoor enthusiasts and casual nature lovers. The brand essence centered on trust, discovery, and simplicity—guides every touchpoint, from product presentation to visual identity.
Personas
To ensure Campera meets the needs of a wide range of outdoor enthusiasts, I developed three distinct user personas based on research, behavioral patterns, and motivations. These personas represent key segments of our target audience—from seasoned backpackers to casual glampers—and helped guide design decisions throughout the project.
Age: 22 years
Profession: Software Engineer
Place: Denver, CO
Status: In a relationship
Mike Thompson
Persona bio
Mike is an outdoor enthusiast who loves weekend getaways in the mountains. He prefers lightweight, high-quality gear that’s easy to carry while hiking. He often researches products online, reads reviews, and looks for expert recommendations before making a purchase.
Camping Style: Backpacking & Off-the-Grid Adventures
Needs
+ High-performance, durable gear
+ Expert reviews & comparisons
+ Fast shipping for last-minute trips
+ Mobile-friendly experienceexhibitions she would enjoy
Frustrations
- Overwhelming product choices
- Struggles finding ultra-lightweight gear
- Frustrated by unclear return policies
“I never liked to walk off the beaten track.”
User Journey Map
Age: 38 years
Profession: Teacher
Location: Glasgow
Status: Married with 2 kids
Nicole Sandman
Persona bio Nicole is a 38-year-old elementary school teacher and mother of two living in a suburban neighborhood. A few times a year, she plans short camping trips with her husband and kids as a way to unplug, bond as a family, and introduce her children to nature.
While she enjoys the outdoors, Nicole doesn't consider herself an expert camper. For her, camping is about comfort, safety, and making lasting family memories—not braving the wilderness. She values practical, easy-to-use gear, and prefers products that are quick to set up, safe for kids, and affordable.
Nicole often shops online during her limited free time and appreciates bundled gear deals and clear product descriptions that help her make decisions without needing to do extensive research. She also looks for reliable customer support and flexible return policies in case something isn’t quite right.
Camping Style Family-Friendly Car Camping
Needs
+ Family-friendly products (large tents, comfy sleeping bags)
+ Budget-friendly deals & bundles
+ Easy returns & customer support
+ Safety-focused gear (first aid kits, lanterns, etc.)
Frustrations
- Hard to find reliable product recommendations for families
- Complicated setup instructions
- Doesn’t want to spend too much time researching
“I just want to make sure my family is comfortable and safe, without spending hours researching on gear we’ll only use a few times a year.”
Age: 29 years
Profession: Marketing Manager
Location: Geneva
Status: Single
Emily Clarkson
Persona bio Emily is a busy marketing professional who loves traveling, weekend getaways, and trying new experiences. She lives in the city and enjoys escaping to nature but isn’t an experienced camper. Instead of roughing it in the wild, she prefers comfortable, aesthetically pleasing, and beginner-friendly camping experiences—often opting for glamping or car camping.
Emily is also eco-conscious and prefers sustainable products when possible. Since she doesn’t camp often, she doesn’t want to invest in bulky, heavy-duty gear she might never use again. Instead, she looks for multi-purpose items that can be used for outdoor trips as well as in her daily life.
She loves convenience and efficiency, so she appreciates curated shopping experiences, pre-packed gear bundles, and beginner-friendly guidance. She’s also very active on social media and enjoys capturing beautiful outdoor moments for Instagram.
Camping Style Occasional Camper & Glamping Enthusiast
Needs
+ Find stylish and comfortable camping gear that fits her aesthetic
+ Buy sustainable, eco-friendly products
+ Make camping easy with beginner-friendly gear
+ Discover unique outdoor experiences that aren’t too extreme
Frustrations
- Finds most camping gear too bulky, rugged, or not visually appealing
- Overwhelmed by technical product specs she doesn’t understand
- Struggles to know what to buy as a beginner camper
- Doesn't want to spend money on expensive gear for rare trips
“I love the idea of being in nature. I want gear that looks good, works well, and doesn’t feel like I’m prepping for Everest.”
