Muzeo

Experience Art. Effortlessly.

MUZEO is a digital platform designed to bridge the gap between museums and modern audiences. Available as both a responsive website and a mobile app, it delivers a seamless, cross-device experience. Whether users are discovering current exhibitions, booking tickets in seconds, or exploring exclusive multimedia content, MUZEO empowers them to engage with art on their own terms, conveniently, intuitively, and enjoyably.

My role: Solo practice project (work in progress)

Timeline: 6 weeks

Tools used:

  • Museums today face a digital gap. While many people are eager to engage with art and culture, the traditional museum experience often doesn’t match their expectations or lifestyles. Visitors, especially busy professionals, teachers, and parents struggle with:

    • Scattered and outdated information across different platforms

    • Long queues and complicated ticket booking processes

    • A lack of engaging, interactive experiences,especially for younger audiences

    • No easy way to personalize visits or stay updated on new events

    These issues can make museum visits feel inconvenient, uninspiring, or inaccessible, especially in a world where people are used to quick, smart digital solutions.

  • MUZEO was created as a flexible, digital-first solution that reimagines how people interact with museums. Designed as both a responsive website and a dedicated mobile app, it meets users where they are—on any device, at any moment. The platform enables fast and intuitive ticket booking for individuals, families, and school groups, and delivers personalized notifications and exhibition recommendations based on user interests.

    Beyond logistics, MUZEO enhances the cultural experience through exclusive digital content such as curator commentary, behind-the-scenes videos, and interactive guides. Dedicated tools support educators and families with access to age-appropriate educational materials and simplified planning features. By combining user-centered design with cultural accessibility, MUZEO turns a museum visit into a connected, inspiring journey—before, during, and long after leaving the building.

Branding

  • MUZEO distills the museum experience into a smooth, intuitive journey—connecting people with culture through technology. It’s about bridging tradition with modern convenience, turning visits to museums into accessible, enriching, and inspiring moments for everyone.

  • SAGE 


    MUZEO communicates with the voice of a modern, wise guide—informed, curious, but never distant or intimidating. It's smart, but never arrogant. It combines the authority of a cultural expert with the warmth of a helpful companion.

    • Knowledgeable rooted in the art world, with expert content and curated insights.

    • Approachable friendly tone, intuitive design, accessible features.

    • Modern responsive, digital-first, with up-to-date tools for organising and enhancing visits.

    • Inclusive whether you're an art lover, parent, teacher or curious visitor, MUZEO speaks to you.

Brand Promise
MUZEO Your Gateway to Art & Culture

Experience Art. Effortlessly.

MUZEO is your gateway to art and culture, designed for real life. It removes barriers-like complex bookings or scattered information and replaces them with intuitive features, inspiring content, and a seamless user experience. The brand stands for effortless discovery, meaningful connection, and cultural participation for all.

Personas

To ensure that MUZEO truly addresses the real needs of its users, I developed detailed personas representing key audience groups. These personas helped guide design decisions by focusing on user goals, frustrations, and behaviors. By empathizing with different user types—from busy professionals to families and educators—I could shape an experience that feels intuitive, engaging, and meaningful for a wide range of visitors.

Age: 28 years
Profession: Account Manager
Location: Warsaw
Status: Single

Persona 1 - Anna

Persona bio Anna works in a marketing agency, running campaigns for clients. Her days are filled with meetings and deadlines, which is why she appreciates convenient solutions that allow her to organize her time effectively. Art is her passion and a way to relax - she loves visiting museums and galleries, but often finds out about exhibitions at the last minute.

Lifestyle Busy, ambitious, passionate about enjoying the delights of the big city

Needs
+ Stay easily updated on new exhibitions and cultural events without having to search multiple sources
+ Quickly and conveniently purchase tickets online
+ Plan museum visits efficiently to fit her busy schedule
+ Receive personalized recommendations based on her interests
+ Access reminders for upcoming events so she doesn't miss exhibitions she would enjoy

Frustrations
- Lack of time to search for information about exhibitions and events across different websites
- Finding out about interesting events too late to attend
- Long queues at ticket offices
- No easy way to organize cultural outings spontaneously.
- Missing opportunities to experience art due to her busy work schedule

“Finding out about an event the day it ends? Story of my life.”

Value Proposition Canvas for Anna

  • Kate

    Age: 35 years
    Profession: Office manager
    Location: Warsaw
    Status: Married

    Persona bio Kate is an active mother who likes to organise family outings and educate her children through art and culture. Despite her desire, she often lacks the time to search websites for attractions adapted to children. She would like museum visits to be interesting for her children and the organisation - as simple as possible.

    Lifestyle Very busy with home and work

    Needs
    + Find interesting events and exhibitions for children
    + Avoid the stress of organizing a visit
    + Have access to interactive materials that will make the visit more interesting for children

    Frustrations
    - Lack of clear information about attractions for the youngest
    - Difficulties in finding appropriate sightseeing paths for families
    - Children quickly get bored during classic sightseeing

    “I want to spend time with my kids
    in creative and developing way.”

  • Age: 45 years
    Profession: Art Teacher
    Location: Warsaw
    Status: Married

    Mark

    Persona bio Mark has been teaching art history at the high school for years and regularly organizes educational trips to museums. He wants his students to have access to high-quality educational materials and to be able to better understand the context of exhibitions. At the same time, he is keen to organize group visits efficiently, which is often problematic.

    Lifestyle An ambitious teacher overwhelmed by his responsibilities

    Needs
    + Efficiently book group tickets for students
    + Have access to educational materials that help prepare for the visit
    + Find engaging ways to interest young people in art

    Frustrations
    - Complicated booking process for groups
    - Lack of dedicated educational content tailored to young people
    - Difficulty accessing guides and additional online resources

    “If I had easy access to educational materials tied to exhibitions,
    I could prep my class so much better.”

Information Architecture

The structure of the MUZEO platform was designed with user needs at its core. Each decision—from navigation to content hierarchy—was guided by the behaviors, goals, and pain points of our key personas. Users needed quick access to ticket booking, clear information about current exhibitions, and tailored features like educational resources or family-friendly paths. The information architecture ensures that whether someone is planning a spontaneous visit or organizing a school trip, everything they need is easy to find and simple to use.

Sketches

Wireframes

High fidelity

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